The self-supported self-publishing industry (print on-demand) is pushing authors much harder to sell books (not just Kindle) than it did four years ago, partly perhaps due to concerns over business model sustainability.
Anyway, I agreed to one Google marketing program on the third book.
Here are some of the answers to the questions:
On the search engine optimization (for the third book, not for all of my other websites): The 20 (metatag) keywords would be: libertarianism, “filial responsibility laws”, “don’t ask don’t tell”, mainframes, “upward affiliation”, eldercare, “demographic winter”. “implicit content”, self-censorship, COPA, “Section 230”, “psychological polarities”, eusociality, hyperindividualism, “personal sovereignty”, GLTBQ, “social capital”, “social conservatism”, “short stories”, conscription . The five subject areas are (1) individualism (2) inequality (3) “sexual orientation and gender identity” (4) “external conflicts or hazards” and (5) karma.
On the Goodreads (book sample giveaways on some campaigns)
Geographic areas are the US, Canada, UK (Brexit OK), Australia, France. No specific age groups or minorities are selected.
The 100-word description comes from the book back-cover, viz:
This book is the third in my series of Do Ask, Do Tell books. Is the libertarian view of hyper-individualism, so essential to modern human rights and equality, sustainable? Does “personal responsibility” necessarily incorporate contingent provision for others? If so, how is “marriage and family” affected? How is “free speech” and especially its self-distribution affected? When do people need to “step up” even if doing so costs something? If what people “own” sometimes derives from invisible sacrifices by others, is occasional payback unreasonable? Maybe “paying your dues” matters as much as “paying your bills.”
The 10 word slogan is
Personal responsibility is a very nuanced concept.
The genres are adult fiction, biography, literary fiction, fiction, non-fiction, politics, war, history, business, contemporary, memoir, philosophy.
Google Display Network
10 descriptive phrases: hyperindividualism, social capital, eusociality, “don’t ask, don’ tell”, “marriage equality”, solidarity, Internet censorship, filial responsibility, eldercare, demographic winter
Add Belgium and Netherlands to preferred locations.
Add French, Dutch to languages
Target audiences: all
Topics: Classical music enthusiasts, music lovers, political junkies, religion & belief, documentary & non-fiction TV fans
It would be nice to combine this with marketing of the first two DADT books, which would be on the iUniverse site.
As anyone can see, I don’t write for “niches” or to specific identity-groups of people. And the third book is unusual in that it combines fiction and non-fiction, with narrative philosophy on top. The first two books had combined memoir-style narratives with policy and social reflections and proposals. These are more like “meta-books” or poioumena (Thomas Carlye’s “Sartor Resartus”, the bane of freshman English literature, is the notorious role model). The author is indeed self-indulgent, and more interested in his own unique and ironic narrative than in helping people with specific needs that create target markets that support other people’s jobs.
Some of the answers for the queries came from posts here June 2, 2015, Feb, 17, 2014 and April 11, 2014.
(Published: Thursday, Sept. 1, 2014, at 11:15 PM EDT)